[ti:Unlike Facebook, Twitter Bans Political Advertisements]
[00:00.04]The heads of two leading social media companies have very different ideas
[00:07.48]about paid advertisements supporting political candidates.
[00:14.28]On Wednesday, Twitter's Chief Executive Officer (CEO), Jack Dorsey,
[00:20.58]said that the social media company would stop all political advertising.
[00:28.08]On the same day, Facebook CEO Mark Zuckerberg
[00:33.59]again defended his company's policy of permitting political advertisements.
[00:41.84]Zuckerberg faced questions on the subject
[00:45.78]from lawmakers on the House Financial Services Committee last week.
[00:54.08]In a series of tweets, Dorsey said Wednesday
[00:58.58]that internet advertising is effective for advertisers.
[01:04.56]But he warned: "That power brings significant risks to politics."
[01:13.32]Dorsey went on to say that his company believed
[01:18.00]that "political message reach should be earned not bought."
[01:24.60]He then described what he meant by "message reach."
[01:31.28]Dorsey said: "A political message earns reach
[01:36.53]when people decide to follow an account or retweet."
[01:42.80]He then said, "Paying for reach removes that decision...
[01:48.40]forcing political messages on people."
[01:54.20]On Twitter, people can follow accounts and retweet messages they find notable.
[02:02.84]They also can receive paid messages from advertisers without their approval.
[02:11.12]The Associated Press reports that Twitter will offer details about its policy on November 15.
[02:21.68]The ban on political advertising is to go into effect on November 22.
[02:30.48]The ban will cover ads in support of candidates and ones on political issues.
[02:39.28]But Twitter will permit advertisements that support voter registration.
[02:47.84]The decision will have a comparatively small effect on Twitter's earnings.
[02:55.96]The company's chief financial officer said that the company received less than $3 million
[03:04.36]from political advertising during the 2018 elections in the U.S.
[03:13.92]The comments from Dorsey were very different from those of Facebook's Zuckerberg.
[03:22.16]Facebook announced earlier this month that it would not fact check political ads.
[03:30.40]That means the company will not research whether or not the information
[03:36.36]presented in political ads is true or not.
[03:42.04]It also will not take down ads that may contain false information.
[03:50.24]Zuckerberg faced tough questions about the policy while giving testimony to Congress.
[03:59.68]Facebook again defended its policy last week saying:
[04:04.99]"In a democracy, people should decide what is credible, not tech companies."
[04:13.96]Zuckerberg again spoke about the company's decision Wednesday.
[04:19.13]He said, "Ads can be an important part of voice – especially for candidates
[04:27.33]and advocacy groups the media might not otherwise cover..."
[04:33.80]The Facebook chief told shareholders that ads from politicians
[04:40.00]would account for less than .5 percent of the company's income next year.
[04:49.20]Facebook promised to deal with misinformation on its platform
[04:54.70]after the 2016 U.S. presidential election.
[05:00.48]At that time, Russian efforts to spread false information
[05:06.13]led to several investigations of foreign influence in American elections.
[05:14.72]Facebook has periodically taken down pages
[05:18.80]suspected of being linked to Russian misinformation efforts.
[05:26.80]Many accounts with large numbers of followers on Twitter also are disabled
[05:33.84]because, the company says, they do not follow the service's rules.
[05:41.44]Some people consider Twitter's policy of not permitting political ads to be better.
[05:50.88]Jascha Kaykas-Wolff heads marketing efforts at technology company Mozilla.
[05:59.08]He agrees with Twitter's decision to ban political ads.
[06:05.08]"Accepting money to run ads that contain falsehoods
[06:09.94]isn't the right thing to do for people," he said.
[06:15.60]Others say barring political ads will hurt political challengers
[06:22.24]who are not recognized by voters.
[06:26.40]Matt Shupe is a Republican political advisor who notes that advertising
[06:33.74]is an important way for a candidate to gain attention.
[06:39.36]He said, "If you're a challenger, advertising allows you to make up that difference."
[06:48.24]Twitter's ban on "issue ads" that support one side of a public debate are also a concern.
[06:58.64]Ryan Schleeter is a spokesman for the environmental group Greenpeace.
[07:06.56]He said he does not want to see companies able to run ads
[07:12.41]while "those who confront corporate power are censored."
[07:19.60]I'm Mario Ritter Jr. 更多聽力請訪問51VOA.COM